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Audi Considers Reviving Horch to Battle Bentley & Rolls

Audi Considers Reviving Horch to Battle Bentley & Rolls

Horch Might Be Making a Comeback!

Audi has said that they plan to revive the Horch name for their A8 sedan. The most powerful version of the A8 will rival both Bentley and Rolls in terms of luxury and performance.

The Audi A8 W12 Powertrain

Audi A8 - Front Corner - M 93 - Wikipedia - EuroDrift
Audi A8 – Front Corner – M 93 – Wikipedia – EuroDrift

Automotive News reports that the new Audi A8 will come with options for either the V8 or the W12 that is currently only used by Bentley. Specs for the A8 Horch W12 include a 585 bhp, 6.0-litre engine which is more powerful than Audi’s previous generation A8 W12.

In the Bentley Continental, the W12 puts out about 582 horsepower and uses a 6.0-liter engine. The Rolls-Royce Phantom boasts 563 bhp. The modifications planned for the new Horch A8 will now make it competitive with the other W12 cars.

The History of the W12 Engine

Napier Lion Engine - Overview on Display - Peter Grecian - Wikimedia Commons - EuroDrift
Napier Lion Engine – Overview on Display – Peter Grecian – Wikimedia Commons – EuroDrift

The W12 engine was originally used in aircraft engine designs during the 1920’s and Formula One racing cars in the 1980’s. The modern version of the W12 is part of the Volkswagen Group W12 engines and used on several concept and production vehicles.

  • Audi 
    • Avus Quattro (concept version only)
    • A8L W12
  • Bentley
  • Spyker
    • C12 La Turbie
    • C12 Zagato
    • D12 Peking-to-Paris (prototype version only)
  • Volkswagen
    • GTI W12-650 (prototype only)
    • Phaeton W12
    • Touareg W12
    • W12 (concept car)

(source)

The Revival of the Horch Name

A journey through the Audi history – The Horch Museum Zwickau – Audi Germany – YouTube

The revival of the Horch name pays tribute to one of Audi’s original founders, just as Mercedes’ revival of Maybach did.

Right now, Audi has no plans for a stand-alone model under the Horch name. Audi has said that they don’t plan to use the moniker on any other vehicle but the Audi A8. It seems fitting that their top-of-the-line vehicle would carry the name of their founder.

Despite the fact that the plans for the Horch A8 W12 are complete, no production date has yet been set.

Note: The 1939 Horch 930V Phaeton picture for the featured image was taken by Ramgeis of Wikimedia Commons.

1993-1998 Bentley Brooklands: 4-Door Luxury Saloon

1993-1998 Bentley Brooklands: 4-Door Luxury Saloon

The 1st Generation Bentley Brooklands

From 1992 until 1998, Bentley produced a 4-door luxury saloon titled the Brooklands. In recent years, the name Brooklands was used for a 2-door coupe, but in the past, it was a sedan. The model years run from 1993 to 1998 although production was from 1992 to 1998. This saloon was the replacement for the Bentley Eight and Bentley Mulsanne S. It was also cheaper than the Bentley Turbo R at the time. The successor to the 1st generation Brooklands is the Arnage.

An Unfortunately Sluggish 6.75-Liter V8

Under the hood, the 1992-1996 Bentley Brooklands has a 6.75-liter V8 engine. This motor is capable of 222 horsepower and 332 lb.-ft. of torque. The manufacturer claims the top speed for this sedan is 127 mph. From 0 to 60 mph, it takes a slow 10 seconds. Furthermore, it completes a quarter mile in 18.2 seconds. This sounds a bit slow, which is why the 1996 models received an updated engine. By adding a light-pressure turbo to the V8, Bentley was able to reach 300 horsepower for the remaining years. In 1998, a top tier version was released called the Brooklands R. This model has the turbo as well as the suspension from the Bentley Turbo R. Either way, the engine works in combination with a 4-speed automatic transmission.

Technology Differences from Predecessors

1993 Bentley Brooklands - Rear Corner - Wikimedia Commons - EuroDrift

1993 Bentley Brooklands – Rear Corner – Wikimedia Commons – EuroDrift

The features of the 1992-1998 Bentley Brooklands include only a handful of differences from its predecessor. First, there is the classic Bentley waterfall grille with dual headlights. Secondly, the car has wraparound parking lights. Thirdly, the Brooklands has the trademark descending boot lid as well as chrome B-pillars. Inside, the car sports a leather-wrapped center console with a gear selector. In the past, the gear selector was steering column mounted. Finally, there is an ample woodgrain interior trim.

Original MSRP of $156,500 in the 1990s

1993 BENTLEY BROOKLANDS REVIEW – STARTING 6.75 V8 ENGINE & DRIVING – Keith Gannon – YouTube

Overall, the 1992-1998 Bentley Brooklands was quite a unique vehicle. With an independent front and rear suspension as well as RWD, this car was the equivalent of a boat on wheels. Although it had a powerful V8, the car was a bit sluggish off the line and thru the quarter mile. The Bentley Brooklands saloon had a starting MSRP of around $156,500 in the US. In conclusion, the 1st generation Bentley Brooklands was a symbol of luxury and prestige.

2019 Bentley Continental GT: Beautifully Remastered

2019 Bentley Continental GT: Beautifully Remastered

2019 Bentley Continental GT

The 2019 Bentley Continental GT was revealed by Bentley at their headquarters located in Crewe, England. Parked next to a 1953 Bentley R-type Continental Coupe, the vehicle was analyzed with its relation to the 1953 model. The 2004 Continental GT was inspired by the 1954 R-type Continental Coupe and it still shows on the 2019 version. The 2019 Continental GT is the third-generation of the modern Continental. There are many differences between the new model and the previous generations.

Twin-Turbocharged W12 Motor with 626 Horsepower

The new 2019 Bentley Continental GT sports a twin turbo W12 motor. The W12 motor produces 626 horsepower at 6600 rpm and 664 lb.-ft.of torque from 1350 rpm to around 4000 rpm. This is a jump of 26 horsepower over the previous edition. Fortunately, fuel efficiency was raised by 16%, leading to a few more mpg. On the other side, the top speed is an astonishing 207 mph. Lastly, the Continental GT can hit 60 mph in only 3.6 seconds.

220+ Pounds Less than Predecessor

On top of the engine improvements, the 2019 Continental GT has other visible differences. The vehicle is 220 to 286 lbs less than the previous version but still weights a total of 5,000 lbs. The body of the vehicle is about ½” wider and similarly longer. The wheels on the new GT will sit 4.1” farther forward than on the current design. This leads to a front weight reduction down to a 55% front-to-rear ratio. Lastly, the GT will sit atop Pirelli P Zero tires.

Bentley Dynamic Ride System

On the technological side, the 2019 Bentley Continental GT will have the Bentley Dynamic Ride system. This system allows for management of spring rates, shock dampening, anti-roll bar stiffness, height to balance, handling, and front-to-rear grip. That is quite a list of adjustable features on this car. The 2019 GT will have 4 car modes: comfort, sport, custom, and Bentley. As expected, comfort leads to a comfortable ride while sport leads to a sportier ride. The custom option allows the driver to choose options individually to their preference. Lastly, the Bentley mode is the setup favored by Bentley’s engineers.

Semi-Autonomous Steering Capabilities

The 2019 Continental GT will also have semi-autonomous steering capabilities. This is far from a full out autonomous vehicle but a move towards that direction for the future. The vehicle also has smart LED headlights that can adjust beams to prevent other drivers from being blinded on the road. On the inside, there is a 12.3” infotainment touch screen. In addition, the vehicle has a compass, timer, and exterior temperature gauge.

Priced at Slightly Over $200,000


As expected, the 2019 Continental will be for sale at a hefty price of slightly over $200,000. The vehicle should be arriving to market sometime in mid-2018. Between the powerful W12 motor and the technology advancements, this will be the best GT yet. Hitting high speeds and maneuvering through turns will not phase the new Continental GT. Overall, the 2019 Bentley Continental GT is a beautiful, stunning vehicle that will display prominently on the roadways.

2019 Rolls-Royce Cullinan: Calling Out The Bentley Bentayga

In late 2018, Rolls-Royce expects to introduce their first SUV model into the worldwide market, the 2019 Rolls-Royce Cullinan.

2019 Rolls-Royce Cullinan SUV

Rolls-Royce named the Cullinan after an enormous diamond of 3106.8 karats worth an estimated $400 million U.S. dollars. With this vehicle, Rolls-Royce intends to join the recently booming market of luxury SUVs. As with most Rolls-Royce vehicles, the Cullinan will have a hefty price tag of around $420,000, similar to the Rolls-Royce Phantom. The obvious target audience for a car of this stature is the rich and wealthy. In reality, only a few percent of the world population can afford such an extravagant vehicle.

The 2019 Rolls-Royce Cullinan will be built on a new aluminum spaceframe architecture specifically designed for the vehicle. The Cullinan will sport 4×4 all-wheel drive as well as the typical Rolls-Royce V12 motor. Auto theorists suggest that the Cullinan may use the same engine as the Rolls-Royce Ghost, a 6.6-liter V12 twin-turbo with 563 horsepower and 605 lb.-ft. of torque. On top of this, the Cullinan will be offered in a Plug-In-Hybrid version to enter the electric auto market. In today’s world, providing the hybrid version makes sense as the V12 motor will obviously be a gas guzzler (although preferred).

2019 Rolls-Royce Cullinan Competition

Competition in the luxury SUV market has been very competitive in the last few years. The 2019 Rolls-Royce Cullinan will compete with a handful of other vehicles including the Bentley Bentayga, Lamborghini Urus, Mercedes-AMG G65, Porsche Cayenne Turbo, and Range Rover Supercharged. Out of those vehicles, the biggest competition will be with the Bentley Bentayga. The other SUVs are half the price of the Bentayga and definitely will not be comparable to the Cullinan’s price. Recently, Rolls-Royce punched hard at Bentley with a comment by its CEO.

While revealing the Rolls-Royce Phantom VIII in London, the Rolls-Royce CEO Torsten Müller-Ötvös stated: “We are not using mass-manufactured body shells. That limits what you can do on the design side, and it undermines exclusivity massively. You don’t want a camouflaged Q7 in that segment. You want to have a true Rolls-Royce.”

Rolls-Royce called out Bentley over using the same mass-manufactured frame as the Audi Q7 on the Bentayga. For a better understanding, Volkswagen owns both Audi and Bentley. On top of that, Volkswagen owns Lamborghini and Porsche, two of the Cullinan’s market competition.

2019 Rolls-Royce Cullinan is a Masterpiece

Overall, the 2019 Rolls-Royce Cullinan will be a masterpiece of an SUV. Probably worth over $400k, this vehicle will be a rare sight for people around the world. If assumptions are correct, the Cullinan should hit the market in late 2018 with its eyes on the prize. Although the Rolls-Royce CEO attacked the Bentley Bentayga, there is sure to be competition between the two competitors. Hopefully, the public will be able to see this beautiful vehicle at the 2018 auto shows around the world.

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