At end of 2016, Maserati introduced the Levante to the world and entered the SUV market. Now, Maserati will be releasing a second SUV by 2020. Automotive News reports that Fiat Chrysler CEO Sergio Marchionne stated this recently. The new SUV will be a size smaller than the Levante on the Giorgio platform. This means the new Maserati SUV will share the platform with the Alfa Romeo Stelvio. As you’d expect, this new SUV will sport its own power train.
Maserati Aims to Sell 70,000 to 80,000 Vehicles per Year
With 2 SUVs, Marchionne believes Maserati will be able to sell 70,000 to 80,000 vehicles per year. Three quarters into 2017, Maserati has sold around 36,000 vehicles. This is impressive as the previous years value was 24,000 vehicles at the same time in 2016. This is an increase of 12,000 vehicles which can be due to the Levante’s entrance to market. Unfortunately for Maserati, the Quattroporte sales are down from previous years, probably due to the other vehicles being sold in the lineup.
Maserati Demand is Lower than Expected in China
In China, Maserati Levante demand has been lower than calculated so the Levante production is turned down. Regardless, the Levante has made sales worldwide in the last year. Due to this, Maserati hopes a second SUV with a lower MSRP would increase overall sales. The Levante has a “cheap” Chrysler switchgear layout and electronic shifter but has proven itself in other areas. In off-road and touring capabilities, the Levante exceeds any expectations. Not to mention that it feels and handles like a true sports SUV.
A Second Maserati SUV Should Increase Demand & Profits
Overall, the Levante is a beautiful car and a younger brother should increase Maserati’s market reach. With Maserati’s new cheaper models, the sales have increased leading to higher profitability for the company. As you’d expect, this led Maserati to the decision to create a second SUV by 2020. Even though it’ll share the Giorgio platform with the Stelvio, it should be an amazing vehicle. In the end, we will just have to wait until 2020 to see what Maserati has planned for the future.
In 2018, Ford decided to stop manufacturing sedans such as the Focus and Fusion. Some may believe this is for a grander plan. Others may think it is a publicity stunt. The truth is, Ford’s passenger vehicle sales have dropped for the most part in 2018. A major reason for this is lack of competition with the European saloon market. With competition from Europe and Asia, Ford was unable to increase sales, declining instead. For now, the U.S. manufacturer will focus on selling the F150 and Mustang.
European Manufacturer Sales in June 2018
BMW M5 F10 – Front – Wikimedia Commons – EuroDrift
In June alone, European auto makers have sold over 100,000 vehicles. BMW is at the top of the list while Smart barely gains any traction. Surprisingly, Audi falls drastically behind BMW and Mercedes-Benz sales. As per Alfa Romeo and Mini, their sales figures are in the expected realm. For June 2018, these are the sale figures by manufacturer:
VW Division: 28,941
Alfa Romeo: 2,249
Smart USA: 126
As can be seen, the sales start to dwindle after VW and hit a rock bottom at Smart. Alfa Romeo and Fiat, both subsidiaries of Chrysler, need more sales. Sadly, Alfa Romeo is no longer producing the 4C for the U.S. market.
Will Ford Ever Compete with Europe Again?
RIP Cars: Ford Kills These Five Cars – Is This The End of Ford Cars in America? – The Fast Lane Car – YouTube
Whether a possibility, or lost forever, will Ford ever manufacturer sedans again? The truth is, nobody knows for sure, except maybe the administration of the company. With falling U.S. sales, the manufacturer made a tough decision to exit its own country’s saloon sales market. This couldn’t have been an easy step for the decision makers of the company. But, in the end, the European manufacturers are still there with their modern, top notch automobiles. Unless, President Trump decides to start a tariff war with European auto manufacturers. Then, it won’t only damage Europe’s sales, but also strike back at U.S. manufacturers.