Daimler AG vs. Elon Musk
In September 2017, a duel between Daimler AG and Elon Musk occurred on Twitter. Daimler, the owner of Mercedes-Benz, was called out by Elon Musk about electric car investments. The entire dispute began when Musk posted a story from USA Today. This story discussed Mercedes-Benz $1 billion investment into the electric cars market. This led to Elon Musk stating that Mercedes-Benz should’ve invested more into the market, a recommendation of $10 billion dollars.
Elon Calls Out Daimler on Twitter
On September 24, 2017, Elon Musk tweeted out “That’s not a lot of money for a giant like Daimler/Mercedes. Wish they’d do more. Off by a zero.” This post, by such a well-known person, immediately caught the eyes of Daimler AG. They responded the next day, on the 25th of September, with a firing back statement.
Daimler “Fires Back” at Musk
“You’re absolutely right @elonmusk. Here the missing zero: Investing >$10bn in next genE Vs & >$1bn in battery prod…”. In this tweet, Daimler calls out Elon Musk stating that they are investing over $10 billion into the next-generation EVs as well as $1 billion into battery production. Besides the poor quality of grammar in the response, this is seen as Daimler “shooting back” at Tesla’s Elon Musk. After this response, Elon Musk responded with an extremely simple tweet “Good”. In response to another tweet at Daimler, they responded “I am sorry but we’ve announced this investment back in 2016”.
Daimler Addresses Other Tweets with More Backing Information
Another statement by Daimler in response to another tweet is as follows: “the smart was the first #EV in mass-production since 2007. We are working on Evs for over 100 years and we believe in it’s potential”. Although the Smart is the first EV, it is definitely not a top choice for many car enthusiasts. Honestly, it is surprising that Smart still exists today. Regardless, Daimler seems confident about their investment into EV and makes a substantial claim of working with it for over 100 years. Whether or not that is a stretch, Daimler will be pushing forward into the EV market with Mercedes-Benz over the next few years.
The True Battle of the EVs is Yet to Come
Overall, the Twitter war between Daimler and Elon Musk wasn’t really a true battle. It was simply the fact that Elon wasn’t properly informed of these investments and Daimler aimed to clear it up. This minor dispute led to a spill out of over reacting by the community. Elon was most likely happy to hear that Daimler was investing more into the EV market. In the end, people may say Daimler won this dispute but the true battle of the EVs will occur over the next 5-10 years.