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2019 Ferrari Portofino: Replacement for the California

2019 Ferrari Portofino: Replacement for the California

The Replacement for the Ferrari California

2019 Ferrari Portofino - Front Corner - Manufacturer Picture - EuroDrift

2019 Ferrari Portofino – Front Corner – Manufacturer Picture – EuroDrift

For the 2019 model year, Ferrari will begin selling the all-new Portofino. The 2019 Ferrari Portofino is the official replacement for the California. This new Ferrari remains a hard-top convertible with a new style and upgrades. Due to Ferrari’s success with California sales, this car targets the same market segment. This sector includes 70% of all-new customers to the Ferrari brand. Obviously, new customers are great for Ferrari, so targeting them only makes sense.

2019 Ferrari Portofino - Rear Corner - Manufacturer Picture - EuroDrift

2019 Ferrari Portofino – Rear Corner – Manufacturer Picture – EuroDrift

3.9-Liter Twin-Turbo V8 with 591 Horsepower

2019 Ferrari Portofino - Engine - Manufacturer Picture - EuroDrift

2019 Ferrari Portofino – Engine – Manufacturer Picture – EuroDrift

The 2019 Ferrari Portofino sports the same 3.9-Liter Flat-Plane-Crank Twin-Turbo V8 as the California. Basically, the difference is an increase of 38 horsepower and 3 lb.-ft. of torque. This means the Portofino has 591 horsepower and 560 lb.-ft. of torque. Furthermore, the Portofino is said to reach max boost 5% quicker than the California. Not surprisingly, this motor works in combo with a 7-speed dual-clutch transmission. With a top speed of 200+ mph, the Portofino can reach 60 mph in around 3.5 seconds, or less. Even furthermore, the Portofino should be able to reach around 460 miles before refueling… wow! This makes the Portofino faster than the Aston Martin DB11 Volante, Bentley Continental GT, and Mercedes-AMG SL65 Roadster.

2019 Ferrari Portofino - Front - Manufacturer Picture - EuroDrift

2019 Ferrari Portofino – Front – Manufacturer Picture – EuroDrift

Technological Advancements Over California

2019 Ferrari Portofino - Interior - Manufacturer Picture - EuroDrift

2019 Ferrari Portofino – Interior – Manufacturer Picture – EuroDrift

Overall, the 2019 Ferrari Portofino receives a few overhauls in comparison to the California. On the steering wheel, there is the Manettino switch for the vehicle’s mode, such as Comfort or Sport. Furthermore, there is a D button to select transmission mode, such as auto or manual. As with most sports cars, the vehicle contains an electronic differential with active torque-vectoring. Otherwise, the interior features quite a bit of technology. This includes navigation and other basic necessities. Even furthermore, there is 2 extra inches of legroom in the rear. Finally, the retractable roof can be motioned up to 25 mph.

2019 Ferrari Portofino - Dashboard - Manufacturer Picture - EuroDrift

2019 Ferrari Portofino – Dashboard – Manufacturer Picture – EuroDrift

2019 Ferrari Portofino - View of Retractable Roof in Motion - Manufacturer Picture - EuroDrift

2019 Ferrari Portofino – View of Retractable Roof in Motion – Manufacturer Picture – EuroDrift

Will the Portofino be as Successful as California?

2019 Ferrari Portofino - Open Convertible Top Front Corner - Manufacturer Picture - EuroDrift

2019 Ferrari Portofino – Open Convertible Top Front Corner – Manufacturer Picture – EuroDrift

The main question by Ferrari, and many consumers, is if the Portofino will be as successful as the California. With the achievement of the California, Ferrari will need to ensure the same target audience maintains interest. Most Ferrari enthusiasts upgrade to a higher-level models while new entries prefer the California. With the overall enhancements, the Portofino should attract the right customers. In conclusion, the 2019 Ferrari Portofino is a beautiful sports car that should be Ferrari’s next popular model.

2019 Ferrari Portofino - Open Convertible Top Rear Corner - Manufacturer Picture - EuroDrift

2019 Ferrari Portofino – Open Convertible Top Rear Corner – Manufacturer Picture – EuroDrift

FIRST LOOK at the NEW Ferrari Portofino! – Shmee150 – YouTube

2019 Ferrari Portofino - Side - Manufacturer Picture - EuroDrift

2019 Ferrari Portofino – Side – Manufacturer Picture – EuroDrift

2019 Ferrari Portofino - Open Convertible Top Side - Manufacturer Picture - EuroDrift

2019 Ferrari Portofino – Open Convertible Top Side – Manufacturer Picture – EuroDrift

2018 Ferrari Portofino: The California T Replacement

2018 Ferrari Portofino: The California T Replacement

Ferrari recently revealed the newest addition to its models, the 2018 Ferrari Portofino. The 2018 Ferrari Portofino is the planned replacement for the current Ferrari California T. The Portofino will be powered by a front-mounted 3.9-liter twin-turbo V8 producing an estimated 591 horsepower and 561 lb.-ft. of torque. This power will allow the Portofino to complete a 0-62 mph run in as little as 3.5 seconds. Ferrari also claims that the Portofino will be able to go over 199 mph, but not by how much. That means it “may” be a 200 mph class vehicle.

The first appearance of the 2018 Ferrari Portofino is expected to occur at the 2017 Frankfurt Auto Show in September. Some may call the Portofino the bottom-of-the-line Ferrari. Regardless of its placement within the brand, the Portofino is a true Ferrari vehicle. At an expected MSRP of over $200,000, the Portofino will exceed the California T in a few ways.

Firstly, there will be an additional 39 horsepower and 4 lb.-ft. of torque over the California T. Secondly, the Portofino will sport a brand new chassis that is lighter and sturdier than the California T. On top of this, the E-Diff3, an electronically controlled limited-slip differential, will be included in the video. Lastly, Ferrari engineers improved the magnetorheological adaptive-damping system as well as the electrically assisted power-steering system.

The 2018 Ferrari Portofino Will Be Stunning

Overall, the 2018 Ferrari Portofino is a great vehicle from what can be seen from the reveal. The expected, powerful Ferrari V8 will be completed by a brand new design taking Ferrari to the next generation. Many may think this is the low end of Ferrari, but it is a true Italian sports car. The Portofino offers slightly more power than the California T with an overhaul in the technology department. The unveil in Frankfurt should be exciting with prospective clients ready to see this vehicle.

Ferrari Makes $80k per Vehicle Sold

Ferrari Makes $80k per Vehicle Sold

An Analysis of Auto Profitability

The newest study by German economics professor, Ferdinand Dudenhoeffer, shows us that there is very little correlation between large production numbers and profitability in the automotive markets. Basically, it completely depends on the brands business strategy. But, one manufacturer stands out from the rest… Ferrari.

Ferrari is Making Bank!

2019 Ferrari Portofino - Open Convertible Top Front Corner - Manufacturer Picture - EuroDrift
2019 Ferrari Portofino – Open Convertible Top Front Corner – Manufacturer Picture – EuroDrift

Dudenhoeffer’s study for, the Center for Automotive Research (CAR), reveals that the most profitable brand at the moment is Ferrari. For the first six months of the year, the Italian supercar company reported an operating profit of  €69,000. That’s approximately $80,000, for every new car sold.

If you take into account other revenue streams like accessories, then the profit per car rises to a staggering $90,000. For a company that only produces about 7,000 vehicles per year, they have proven that brand identity has a lot to do with profitability in the automotive industry.

Profitability Comparisons

Cash - Necessary for Purchase of 250 GTO - Pixabay - EuroDrift
Cash – Necessary for Purchase of 250 GTO – Pixabay – EuroDrift

So, just how impressive is that $80,000 figure?

  • Jaguar nets approximately $927 per car.
  • Daimler AG gets about $5,000 in profit for each of their vehicles.
  • Maserati comes in at $5800.
  • Porsche collects $17,250 per vehicle, making it one of the highest of the European brands.

As you can see, Ferrari makes more than quadruple what the others do.

Even though Ferrari outstrips their competition, Porsche is nearly twice as profitable as their rivals Mercedes-Benz, BMW, or Audi. Both Maserati and Volvo are also about half as profitable as Porsche and twelve times less than Ferrari.

Profit and Sales

Paying CASH for a New Ferrari !!! – Mo Vlogs – YouTube

The Ferrari brand has built its success on exclusivity and luxury. If they mass-produced their cars, they would not have a balance between demand and supply and they could not command their higher prices. Conversely, if Volvo doubled their prices to increase profitability, they would see a decrease in sales because their markets would not support the move.

In the end, profitability per car is interesting and in the case of Ferrari, just a bit mind-boggling. However, this manufacturer sells about 7000 cars per year for a rough estimate of $560 million dollars and Porsche sells somewhere around 245,000 cars for about $4.2 billion dollars. In the end, it’s all about the bottom line.

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