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Ford vs. European Manufacturers
In 2018, Ford decided to stop manufacturing sedans such as the Focus and Fusion. Some may believe this is for a grander plan. Others may think it is a publicity stunt. The truth is, Ford’s passenger vehicle sales have dropped for the most part in 2018. A major reason for this is lack of competition with the European saloon market. With competition from Europe and Asia, Ford was unable to increase sales, declining instead. For now, the U.S. manufacturer will focus on selling the F150 and Mustang.
European Manufacturer Sales in June 2018
In June alone, European auto makers have sold over 100,000 vehicles. BMW is at the top of the list while Smart barely gains any traction. Surprisingly, Audi falls drastically behind BMW and Mercedes-Benz sales. As per Alfa Romeo and Mini, their sales figures are in the expected realm. For June 2018, these are the sale figures by manufacturer:
- BMW: 29,404
- Mercedes-Benz: 28,999
- VW Division: 28,941
- Audi: 19,471
- Porsche: 4,892
- Mini: 4,146
- Alfa Romeo: 2,249
- Fiat: 1,426
- Smart USA: 126
As can be seen, the sales start to dwindle after VW and hit a rock bottom at Smart. Alfa Romeo and Fiat, both subsidiaries of Chrysler, need more sales. Sadly, Alfa Romeo is no longer producing the 4C for the U.S. market.
Will Ford Ever Compete with Europe Again?
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Whether a possibility, or lost forever, will Ford ever manufacturer sedans again? The truth is, nobody knows for sure, except maybe the administration of the company. With falling U.S. sales, the manufacturer made a tough decision to exit its own country’s saloon sales market. This couldn’t have been an easy step for the decision makers of the company. But, in the end, the European manufacturers are still there with their modern, top notch automobiles. Unless, President Trump decides to start a tariff war with European auto manufacturers. Then, it won’t only damage Europe’s sales, but also strike back at U.S. manufacturers.
Reference for Statistics: https://www.statista.com/statistics/243596/vehlce-sales-of-european-car-brands-in-the-united-states/