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2018 Range Rover Velar: Land Rover’s Newest Entry into Market

2018 Range Rover Velar: Land Rover’s Newest Entry into Market

The All-New Range Rover Velar

2018 Range Rover Velar First Edition - Front in Motion - Manufacturer Pictures - EuroDrift

2018 Range Rover Velar First Edition – Front in Motion – Manufacturer Pictures – EuroDrift

For the 2018 model year, Land Rover is releasing the Range Rover Velar. The 2018 Range Rover Velar is the newest entry into the SUV market by Land Rover. With a base MSRP of $49,000, this vehicle has enough upgrade options to end up with a $103,265 MSRP machine. Basically, for double the base MSRP, you’d receive a fully loaded First Edition model. Otherwise, there are three body style options: First Edition, R-Dynamic, and Velar Base.

The Velar has a Ton of Engine Options

2018 Range Rover Velar First Edition - Front Corner - Manufacturer Pictures - EuroDrift

2018 Range Rover Velar First Edition – Front Corner – Manufacturer Pictures – EuroDrift

The 2018 Range Rover Velar has multiple options for the engine depending on the body style. For the Velar base model, the vehicle sports a 247 horsepower 2.0-liter turbocharged 4-cylinder engine. Simultaneously, the Velar S and SE also contain this same motor option. Furthermore, on top of this, there is a 2.0-liter turbo diesel engine with only 180 horsepower for the S  version. Obviously, this version has more torque for the S version. Lastly, the Velar S and SE can also be upgraded to the 3.0-liter supercharged V6 with 380 horsepower. Moreover, these motors are used within the First Edition and R-Dynamic as well.

2018 Range Rover Velar First Edition - Engine - Manufacturer Pictures - EuroDrift

2018 Range Rover Velar First Edition – Engine – Manufacturer Pictures – EuroDrift

The Velar R-Dynamic edition arrives in a SE or HSE version. All three motors above appear in the SE and HSE versions of the R-Dynamic. Nonetheless, it simply comes down to how power hungry the customer is as well as how wide their pocket is as well. Lastly, the First Edition version of the Velar only arrives in the 3.0-liter supercharged V6 engine. Subsequently, this makes the First Edition over $20,000 more in value than the base model. Basically, each body style, engine, and specification pack alter the price which will be shown below.

Pricing Options Galore for the Velar

2018 Range Rover Velar First Edition - Front Corner by Water - Manufacturer Pictures - EuroDrift

2018 Range Rover Velar First Edition – Front Corner by Water – Manufacturer Pictures – EuroDrift

The 2018 Range Rover Velar arrives in 3 body styles that couple with 3 engine options. On top of this, those options couple with 1-3 specification packages each. Subsequently, this leads to an absolute ton of MSRP values depending on the initial build options. For simplicity, the MSRP values are broken down below by the body style, engine, and specification packages. Generally, this leads to a total of 12 available options for combinations. As can be seen, this creates a MSRP price jump of $40,000 between the base Velar and the First Edition.

  • 2018 Range Rover Velar Base
    • 2.0-Liter Turbocharged 4-Cylinder Engine
      • S: $49,900
      • SE: $54,700
    • 2.0-Liter Turbocharged Diesel Engine
      • S: $64,200
    • 3.0-Liter Supercharged V6 Engine
      • S: $64,200
      • SE: $67,400
  • 2018 Range Rover Velar R-Dynamic Edition
    • 2.0-Liter Turbocharged 4-Cylinder Engine
      • SE: $60,100
      • HSE: $67,600
    • 2.0-Liter Turbocharged Diesel Engine
      • SE: $61,600
      • HSE: $69,100
    • 3.0-Liter Supercharged V6 Engine
      • SE: $69,600
      • HSE: $77,100
  • 2018 Range Rover Velar First Edition
    • 3.0-Liter Supercharged V6 Engine
      • FE: $89,300
2018 Range Rover Velar First Edition - Rear - Manufacturer Pictures - EuroDrift

2018 Range Rover Velar First Edition – Rear – Manufacturer Pictures – EuroDrift

As shown above, the price can vary from as low as $49,900 up to $89,300. The amount of options provides flexibility to reach different markets. The cheaper versions of the Velar can provide access to these high-end cars for a reasonable price to the middle class. On the other hand, the pricier versions target an upper middle-class market. Consequently, depending on preferences and pocket depth, the Velar can meet the needs of anybody.

2018 Range Rover Velar First Edition Specifications

2018 Range Rover Velar First Edition - Side - Manufacturer Pictures - EuroDrift

2018 Range Rover Velar First Edition – Side – Manufacturer Pictures – EuroDrift

The most expensive version of the 2018 Range Rover Velar is the First Edition. This vehicle starts at a MSRP of $89,300 and can be fully loaded to an estimated $103,265. Henceforth, the First Edition only arrives with the 3.0-liter supercharged V6 engine. That motor produces 380 horsepower and 332 lb.-ft. of torque. The top speed is set to only 155 mph, but the Velar FE can hit 60 mph in only 5.3 seconds. Undoubtedly, this vehicle is a gas guzzler with a combined 20 mpg for city and highway usage.

Land Rover is Stepping Up Their Game with the Velar


Overall, Land Rover is stepping up their game with the all-new Velar. The 2018 Range Rover Velar is a vehicle that targets people searching in the $40,000 range while at the same time offering a prestigious vehicle at over $100,000. Particularly, the Velar First Edition is one heck of a vehicle for anyone that can pay the hefty price. Otherwise, if not, the R-Dynamic version or even the base will do. In conclusion, the Range Rover Velar will be a popular car in today’s SUV market.

2018 Range Rover Velar First Edition - Interior - Manufacturer Pictures - EuroDrift

2018 Range Rover Velar First Edition – Interior – Manufacturer Pictures – EuroDrift

2018 Range Rover Velar First Edition - Backseat - Manufacturer Pictures - EuroDrift

2018 Range Rover Velar First Edition – Backseat – Manufacturer Pictures – EuroDrift

2018 Range Rover Velar First Edition - Trunk - Manufacturer Pictures - EuroDrift

2018 Range Rover Velar First Edition – Trunk – Manufacturer Pictures – EuroDrift

2018 Range Rover Velar First Edition - Wheel - Manufacturer Pictures - EuroDrift

2018 Range Rover Velar First Edition – Wheel – Manufacturer Pictures – EuroDrift

Note: Every picture in this post of the 2018 Range Rover Velar are manufacturer pictures. Land Rover Range Rover is the rightful owner of all of the above images.

Land Rover Avoids Concept Vehicles to Minimize Competition

Land Rover Avoids Concept Vehicles to Minimize Competition

Landwind X7 is a Range Rover Evoque Copycat

While most auto manufacturers readily display concept vehicles to the world, Land Rover is reluctant to do so. The main reasoning behind this is due to the fact that a Chinese auto manufacturer may attempt to clone their vehicles. This disrupts Land Rover’s market within China, an obviously large opportunity for sales. An example of a Chinese copycat is the LandWind X7. It is a complete rip-off of the Range Rover Evoque at a third of the price. The issue with this comes down to failure to oblige copyright law protections in China.

Range Rover Evoque - Front - EuroDrift

Range Rover Evoque – Front – EuroDrift

Similar Design & Specifications

Unfortunately for Land Rover, Landwind, the knock-off Chinese manufacturer, mimiced the Evoque without backlash. The Landwind X7 has been produced since August 2015 when it was considered a copy of the Evoque. Obviously, Jaguar Land Rover unsuccessfully prevented the Landwind from entering the market. The Landwind X7 has a 2.0-liter Mitsubishi engine with an 8-speed transmission. At the same time, the Range Rover Evoque has a 2.0-liter engine with a 9-speed transmission. Based on these specifications, the only difference between the Evoque and X7 is an extra gear.

Major Price Difference between Evoque and X7

On the price end, the Range Rover Evoque starts at a MSRP of $41,475. On the other hand, the Landwind X7 starts at an estimated $16,253 (converted from 14,000 Euros). This is a substantial price decrease, at about 60% less. That discount comes with a copycat design and less prestige. But, if you’re unable to afford the true Evoque in China, you can settle for the knockoff version… regretfully.

The Landwind X7 is a Knock-Off Range Rover Evoque


Overall, the Landwind X7 is the true representation of stealing another company’s design. Unfortunately for Jaguar Land Rover, the Chinese government sided with the Chinese auto manufacturer – no surprise. It’s truly a shame that companies have to worry about design mimicking in today’s day and age. Fortunately, for Range Rover, Landwind vehicles are low in quality. The saddest part is that Landwind couldn’t engineer their own design. In the end, the Landwind X7 will never be a Range Rover Evoque.

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