There will be a Second Maserati SUV by 2020
At end of 2016, Maserati introduced the Levante to the world and entered the SUV market. Now, Maserati will be releasing a second SUV by 2020. Automotive News reports that Fiat Chrysler CEO Sergio Marchionne stated this recently. The new SUV will be a size smaller than the Levante on the Giorgio platform. This means the new Maserati SUV will share the platform with the Alfa Romeo Stelvio. As you’d expect, this new SUV will sport its own power train.
Maserati Aims to Sell 70,000 to 80,000 Vehicles per Year
With 2 SUVs, Marchionne believes Maserati will be able to sell 70,000 to 80,000 vehicles per year. Three quarters into 2017, Maserati has sold around 36,000 vehicles. This is impressive as the previous years value was 24,000 vehicles at the same time in 2016. This is an increase of 12,000 vehicles which can be due to the Levante’s entrance to market. Unfortunately for Maserati, the Quattroporte sales are down from previous years, probably due to the other vehicles being sold in the lineup.
Maserati Demand is Lower than Expected in China
In China, Maserati Levante demand has been lower than calculated so the Levante production is turned down. Regardless, the Levante has made sales worldwide in the last year. Due to this, Maserati hopes a second SUV with a lower MSRP would increase overall sales. The Levante has a “cheap” Chrysler switchgear layout and electronic shifter but has proven itself in other areas. In off-road and touring capabilities, the Levante exceeds any expectations. Not to mention that it feels and handles like a true sports SUV.
A Second Maserati SUV Should Increase Demand & Profits
Overall, the Levante is a beautiful car and a younger brother should increase Maserati’s market reach. With Maserati’s new cheaper models, the sales have increased leading to higher profitability for the company. As you’d expect, this led Maserati to the decision to create a second SUV by 2020. Even though it’ll share the Giorgio platform with the Stelvio, it should be an amazing vehicle. In the end, we will just have to wait until 2020 to see what Maserati has planned for the future.