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Audi Considers Reviving Horch to Battle Bentley & Rolls

Audi Considers Reviving Horch to Battle Bentley & Rolls

Horch Might Be Making a Comeback!

Audi has said that they plan to revive the Horch name for their A8 sedan. The most powerful version of the A8 will rival both Bentley and Rolls in terms of luxury and performance.

The Audi A8 W12 Powertrain

Audi A8 - Front Corner - M 93 - Wikipedia - EuroDrift
Audi A8 – Front Corner – M 93 – Wikipedia – EuroDrift

Automotive News reports that the new Audi A8 will come with options for either the V8 or the W12 that is currently only used by Bentley. Specs for the A8 Horch W12 include a 585 bhp, 6.0-litre engine which is more powerful than Audi’s previous generation A8 W12.

In the Bentley Continental, the W12 puts out about 582 horsepower and uses a 6.0-liter engine. The Rolls-Royce Phantom boasts 563 bhp. The modifications planned for the new Horch A8 will now make it competitive with the other W12 cars.

The History of the W12 Engine

Napier Lion Engine - Overview on Display - Peter Grecian - Wikimedia Commons - EuroDrift
Napier Lion Engine – Overview on Display – Peter Grecian – Wikimedia Commons – EuroDrift

The W12 engine was originally used in aircraft engine designs during the 1920’s and Formula One racing cars in the 1980’s. The modern version of the W12 is part of the Volkswagen Group W12 engines and used on several concept and production vehicles.

  • Audi 
    • Avus Quattro (concept version only)
    • A8L W12
  • Bentley
  • Spyker
    • C12 La Turbie
    • C12 Zagato
    • D12 Peking-to-Paris (prototype version only)
  • Volkswagen
    • GTI W12-650 (prototype only)
    • Phaeton W12
    • Touareg W12
    • W12 (concept car)

(source)

The Revival of the Horch Name

A journey through the Audi history – The Horch Museum Zwickau – Audi Germany – YouTube

The revival of the Horch name pays tribute to one of Audi’s original founders, just as Mercedes’ revival of Maybach did.

Right now, Audi has no plans for a stand-alone model under the Horch name. Audi has said that they don’t plan to use the moniker on any other vehicle but the Audi A8. It seems fitting that their top-of-the-line vehicle would carry the name of their founder.

Despite the fact that the plans for the Horch A8 W12 are complete, no production date has yet been set.

Note: The 1939 Horch 930V Phaeton picture for the featured image was taken by Ramgeis of Wikimedia Commons.

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