In late 2018, Rolls-Royce expects to introduce their first SUV model into the worldwide market, the 2019 Rolls-Royce Cullinan.
2019 Rolls-Royce Cullinan SUV
Rolls-Royce named the Cullinan after an enormous diamond of 3106.8 karats worth an estimated $400 million U.S. dollars. With this vehicle, Rolls-Royce intends to join the recently booming market of luxury SUVs. As with most Rolls-Royce vehicles, the Cullinan will have a hefty price tag of around $420,000, similar to the Rolls-Royce Phantom. The obvious target audience for a car of this stature is the rich and wealthy. In reality, only a few percent of the world population can afford such an extravagant vehicle.
The 2019 Rolls-Royce Cullinan will be built on a new aluminum spaceframe architecture specifically designed for the vehicle. The Cullinan will sport 4×4 all-wheel drive as well as the typical Rolls-Royce V12 motor. Auto theorists suggest that the Cullinan may use the same engine as the Rolls-Royce Ghost, a 6.6-liter V12 twin-turbo with 563 horsepower and 605 lb.-ft. of torque. On top of this, the Cullinan will be offered in a Plug-In-Hybrid version to enter the electric auto market. In today’s world, providing the hybrid version makes sense as the V12 motor will obviously be a gas guzzler (although preferred).
2019 Rolls-Royce Cullinan Competition
Competition in the luxury SUV market has been very competitive in the last few years. The 2019 Rolls-Royce Cullinan will compete with a handful of other vehicles including the Bentley Bentayga, Lamborghini Urus, Mercedes-AMG G65, Porsche Cayenne Turbo, and Range Rover Supercharged. Out of those vehicles, the biggest competition will be with the Bentley Bentayga. The other SUVs are half the price of the Bentayga and definitely will not be comparable to the Cullinan’s price. Recently, Rolls-Royce punched hard at Bentley with a comment by its CEO.
While revealing the Rolls-Royce Phantom VIII in London, the Rolls-Royce CEO Torsten Müller-Ötvös stated: “We are not using mass-manufactured body shells. That limits what you can do on the design side, and it undermines exclusivity massively. You don’t want a camouflaged Q7 in that segment. You want to have a true Rolls-Royce.”
Rolls-Royce called out Bentley over using the same mass-manufactured frame as the Audi Q7 on the Bentayga. For a better understanding, Volkswagen owns both Audi and Bentley. On top of that, Volkswagen owns Lamborghini and Porsche, two of the Cullinan’s market competition.
2019 Rolls-Royce Cullinan is a Masterpiece
Overall, the 2019 Rolls-Royce Cullinan will be a masterpiece of an SUV. Probably worth over $400k, this vehicle will be a rare sight for people around the world. If assumptions are correct, the Cullinan should hit the market in late 2018 with its eyes on the prize. Although the Rolls-Royce CEO attacked the Bentley Bentayga, there is sure to be competition between the two competitors. Hopefully, the public will be able to see this beautiful vehicle at the 2018 auto shows around the world.