Audi Unveils New Models at NAIAS 2017

Audi started off 2017 with a bang. At the North American International Auto Show (NAIAS) 2017 they showcased three new cars. For the very first time, they unveiled the Q8 concept car to the public. In addition to the Q8, the Audi SQ5 TFSI made its world premiere along with the A5/S5 Cabriolet. These three cars showed the world Audi’s vision for the future.

Audi at NAIAS 2017
2017 Audi A3 e-tron - Front - NAIAS 2017 - EuroDrift
2017 Audi A3 e-tron - Front - NAIAS 2017 - EuroDrift
2017 Audi A3 e-tron - Front - NAIAS 2017 - EuroDrift
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The Audi Q8 Concept Car

Imagine a car that is not quite SUV nor is it a coupe, and yet it makes you think of both. The Q8 Concept car is a hybrid with the spaciousness of a full-size sports utility vehicle, yet it has the sleek lines of a full-size luxury car.

“The Q8 concept is an Audi in peak form. It demonstrates the strengths of our brand in both technology and design while providing a glimpse at a future full-size, production SUV. With its next-generation display and control solutions, we are enabling customers to experience connectivity in a whole new way.” – Dietmar Voggenreiter, Member of the Board of Management for Sales and Marketing at AUDI AG.

Everything about this car feels futuristic. There are no less than three driving modes. “EV” mode is primarily electric, while a computer controls a “hybrid” mode that combines electric and fuel in the most efficient manner possible. A third mode is the “battery hold” mode. When this is selected, the car saves the available electric energy for a later time.

  • Engine: 3.0 V6 TFSI Plug-In Hybrid
  • 0 to 62 MPH: 5.4 seconds
  • Top Speed: 155mph

Control of the vehicle is handled through touch displays in the Audi virtual cockpit. A heads-up 3-D display changes depending on the number of passengers and inputs from the driver.

The Audi SQ5 TFSI

The SQ5 TFSI made its debut at the Detroit auto show and showed the world a sportier version of the regular Q5. This version has a more aggressive look, in part due to the new bumpers and 20-inch wheels.

The American version has a V6 and an eight-speed automatic transmission. Audi claims it can hit 62 mph in 5.4 seconds. The Audi SQ5 TFSI isn’t a slow vehicle but it is slower than the outgoing SQ5 Plus. Audi plans to sell the gas-powered SQ5 TFSI in both the US and Europe.

While the original SQ5 didn’t have much competition, the new SQ5 TFSI must square off against Mercedes-AMG’s GLC43 and BMW’s X4. Only time will tell which of the three captures the European SUV market in the US.

Audi’s A5/S5 Cabriolet

The new A5 Cabriolet convertible weighs about 88 pounds less than previous versions of the Cabriolet. The reduction in weight is mostly due to the new architecture. Even though the car is lighter, the interior of the car is larger. Drivers and passengers both find that it has more shoulder and legroom.

The Cabriolet does have rear passenger seating which can be lowered to increase trunk space. However, the 13 cubic feet of regular trunk space is adequate for most excursions.

The look of the interior is similar to the Audi A4. The gauge cluster is configurable through the optional Virtual Cockpit. An interesting feature is the microphones they have integrated into the seat belts for holding Bluetooth conversations while the top is down.

A Recap of What Audi Brought to NAIAS 2017

Audi wanted to give its fans a view of their future. The Audi Q8 Concept Car showcased the up and coming features that we should expect to see on future models. The Virtual Cockpit is something Audi seems particularly excited to offer to customers. The ability to configure your gauge display and the futuristic feel of touch pads as well as projected images makes one feel like they are years into the future.

The overall theme of the North American International Auto Show is “sporty and futuristic,” and Audi did not disappoint.

    Recent Videos

  • German Car Brand Pronunciation

    Communicating Sheep - Pixabay - EuroDrift

    For years, people have been debating how to properly pronounce German car brands such as Audi, BMW, and Mercedes-Benz. For many of us, it was simply based on local letter sounds leading to a few varieties of how to say them properly. Now, a German YouTuber called Speed Comparer shared a video correcting the people of the world. The video not only discloses how to properly say German car brand names, it it overall quite hilarious. In this article, we will go over how to properly pronounce German car brands according to Speed Comparer.

    Audi

    For Audi, many people pronounce this wrong due to language sound basics. For instance, letters are pronounced different in English than German. The correct way to say Audi is “Ou-Dee”. The “Ou” sounds similar to saying “Ow” as if you were expressing a sudden pain. Saying “Aww-Dee” or “Auh-Dee” are incorrect according to the German language. Most people pronounce the first two letters of Audi incorrectly leading to the problem. Please note, it is harder to convey how a brand should sound via writing so I am doing my best to sound it out according to the video.

    BMW

    In the case of BMW, most people outside of Germany say literally “BMW”. In Germany, the “W” sounds different which leads to the real name sounding like “BMV”. “BMW” stands for “Bayerische Motoren Werke” which translates to “Bavarian Motor Works”. As expected, “Bayerische Motoren Werke” sounds more like “Buy-Er-Shurr Motoren Verker”. Again, hopefully you are able to sound it correctly from the text but please refer to the video just in case.

    Mercedes-Benz

    For Mercedes-Benz, most people say it exactly how it sounds “Mercedes-Benz” with a long sounded “Benz”. The real way to say this in German sounds like “Murrsaydees-Benz” where the “Benz” is very quickly stated. This is probably the least off-sounding pronunciation compared to the rest. Basically, stating “Mercedes-Benz” in German is much faster paced and sounds more direct to the point while in English it tends to drag on. This is also part of the reason many Americans will refer to Mercedes-Benz as simply “Benz”.

    Opel

    Opel, another German manufacturer, is another example of a mispronounced name. Most people say “O-Pall” while it should be “O-Pell!”. As stated, “Every booger drives an Opel”. Opel is not sold in the United States so it is less commonly spoke of, but still incorrectly. Speed Comparer refers to the Opel as a car for 16-17 year old girl.

    Porsche

    One of the most popular German brands, Porsche, is stated completely wrong by most Americans. In the U.S., most people state “Poor-Shh” while it is properly stated as “Poor-Shah”. You can also think of it as saying “Porscia” where the “c” sounds like a “sh”. You may be thinking that sounds like a girls name, but it is definitely one hell of a car. Porsches are a beautiful feat of engineering and stating the name properly should be the way it is.

    Volkswagen

    Lastly, Volkswagen, or VW, is another common mispronunciation. First, “VW” is pronounced like “Fahl-Vey”. This sounds completely different than speed in English but that is how it sounds. The entire name, “Volkswagen”, sounds like “Fahlkswagen”. The Volkswagen means the “car of the people”. This name probably has the biggest gap in mispronunciation due to letters sounding differently.

    Saying German Car Names Incorrectly is a Way of Life

    Overall, saying German car names incorrectly is a way of life in the U.S. and other parts of the world. This article is simply to bring to light the correct pronunciation of car names, whether you use them or not. Honestly, most people in the U.S. and other parts of the world will probably say your stating it wrong. But, in reality, the German way is how the names are properly stated. Hopefully, you found this article entertaining as well as received help on how to properly say German car brands.

     

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