Spotlight on Alfa Romeo at NAIAS 2017

Alfa Romeo at NAIAS 2017

The North American International Auto Show (NAIAS) is an event where car manufacturers from around the globe come together and display their “next generation” of vehicles. This year, Alfa Romeo helped set the bar with their new SUV. One of the top five must-sees at this year’s auto show was the 2018 Alfa Romeo Stelvio.

Alfa Romeo at NAIAS 2017
2016 Alfa Romeo 4C Spider - Front - NAIAS 2017 - EuroDrift
2016 Alfa Romeo 4C Spider - Front - NAIAS 2017 - EuroDrift
2016 Alfa Romeo 4C Spider - Front - NAIAS 2017 - EuroDrift
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The 2018 Alfa Romeo Stelvio

Alfa Romeo first revealed the 2018 Stelvio at the 2016 LA Auto Show. However, since then, it’s been kept out of the spotlight – until now. For the first time since Los Angeles, the new Stelvio was on display for everyone to see.

“The all new Stelvio, named after one of the greatest driving roads in the world – the Stelvio Pass in the Italian Alps – sets a new benchmark for the segment.”  – Reid Bigland, Head of Alfa Romeo.

The Stelvio features an all-aluminum, 2.0-liter, direct-injection turbo engine that delivers a standard 280 horsepower and 306 lb.-ft. of torque. This allows the Stelvio to achieve a top speed of 144 mph. All that power and speed is kept under control with Alfa Romeo’s Q4 all-wheel-drive (AWD) system.

The Stelvio was designed with both safety and security in mind. Standard features include Full-Speed Forward Collision Warning, Lane Departure Warning, and Adaptive Cruise Control.

The 2017 Giulia Quadrifoglio

On display at NAIAS was Alfa Romeo’s sports sedan, the Giulia Quadrifoglio. On the surface, the Giulia looks quiet and reserved, but hidden underneath that restrained exterior is a powerful sports car.

The 2017 Giulia Quadrifoglio boasts a Ferrari-derived 505 horsepower 2.9 liter twin-turbo V-6 engine. The car operates with an 8-speed automatic transmission. Unfortunately, a manual transmission is not available. However, you can place the car in “race mode” and disable the stability control. Yes, this car will swing out its backend and drift!

The Giulia Quadrifoglio is a car with a split personality or maybe “a secret identity.” By day, it appears as a mild-mannered, family sports sedan – by night, a powerful street crawler, dominating the landscape.

A 1968 Alfa Romeo 33 Stradale

While the NAIAS was all about the new and innovative design, Alfa Romeo also treated attendees to a nostalgic view of the classic (and extremely rare) 1968 Stradale. There were only 18 of these beauties built, and five of those were turned into concept cars. As you can imagine, it is not often that one gets a chance to see a Stradale in person.

The Stradale was displayed next to Alfa Romeo’s 4C at the Detroit show. It brought home the fact that Alfa Romeo has always pushed the envelope when it comes to power and speed.

Alfa Romeo 4C Spider

Though first revealed at the 2015 NAIAS, the Alfa Romeo 4C Spider, showed prominently this year at the 2017 auto show.

“Welcome to the return of one of the most historic automotive brands in the world.”  – Reid Bigland, head of Alfa Romeo

The brand may be historic, but this new Spider is nothing like the Spiders of the past. Imagine a car that is small, brutally fast, and tight through the corners.

  • 2487 Pounds
  • 0 to 60 MPH in 4 Seconds
  • 75-Liter Turbocharged Four-Cylinder
  • 237 Horsepower
  • 258 Pound-Feet of Torque

When you add a 7-speed twin-clutch transmission to the mix, you get a marriage that is pure bliss. The transmission can be operated in either automatic or manual shift modes and is reported to be one of the smoothest on the market.

Take off the top, and you’ll feel like you are flying as you race through the countryside.

Recap of Alfa Romeo at the 2017 NAIAS

There is nothing quite like an Alfa Romeo sports car. Whether you are talking about the 1968 Stradale or the 2015 4C Spider, you know its fast. That is what Alfa Romeo is all about – power and speed. Even their more “sedate” vehicles, the Giulia Quadrifoglio sedan or the Stelvio SUV are all about raw power. You can disguise it however you like, but inside an Alfa Romeo will always be a sports car.

    Recent Videos

  • German Car Brand Pronunciation

    Communicating Sheep - Pixabay - EuroDrift

    For years, people have been debating how to properly pronounce German car brands such as Audi, BMW, and Mercedes-Benz. For many of us, it was simply based on local letter sounds leading to a few varieties of how to say them properly. Now, a German YouTuber called Speed Comparer shared a video correcting the people of the world. The video not only discloses how to properly say German car brand names, it it overall quite hilarious. In this article, we will go over how to properly pronounce German car brands according to Speed Comparer.


    For Audi, many people pronounce this wrong due to language sound basics. For instance, letters are pronounced different in English than German. The correct way to say Audi is “Ou-Dee”. The “Ou” sounds similar to saying “Ow” as if you were expressing a sudden pain. Saying “Aww-Dee” or “Auh-Dee” are incorrect according to the German language. Most people pronounce the first two letters of Audi incorrectly leading to the problem. Please note, it is harder to convey how a brand should sound via writing so I am doing my best to sound it out according to the video.


    In the case of BMW, most people outside of Germany say literally “BMW”. In Germany, the “W” sounds different which leads to the real name sounding like “BMV”. “BMW” stands for “Bayerische Motoren Werke” which translates to “Bavarian Motor Works”. As expected, “Bayerische Motoren Werke” sounds more like “Buy-Er-Shurr Motoren Verker”. Again, hopefully you are able to sound it correctly from the text but please refer to the video just in case.


    For Mercedes-Benz, most people say it exactly how it sounds “Mercedes-Benz” with a long sounded “Benz”. The real way to say this in German sounds like “Murrsaydees-Benz” where the “Benz” is very quickly stated. This is probably the least off-sounding pronunciation compared to the rest. Basically, stating “Mercedes-Benz” in German is much faster paced and sounds more direct to the point while in English it tends to drag on. This is also part of the reason many Americans will refer to Mercedes-Benz as simply “Benz”.


    Opel, another German manufacturer, is another example of a mispronounced name. Most people say “O-Pall” while it should be “O-Pell!”. As stated, “Every booger drives an Opel”. Opel is not sold in the United States so it is less commonly spoke of, but still incorrectly. Speed Comparer refers to the Opel as a car for 16-17 year old girl.


    One of the most popular German brands, Porsche, is stated completely wrong by most Americans. In the U.S., most people state “Poor-Shh” while it is properly stated as “Poor-Shah”. You can also think of it as saying “Porscia” where the “c” sounds like a “sh”. You may be thinking that sounds like a girls name, but it is definitely one hell of a car. Porsches are a beautiful feat of engineering and stating the name properly should be the way it is.


    Lastly, Volkswagen, or VW, is another common mispronunciation. First, “VW” is pronounced like “Fahl-Vey”. This sounds completely different than speed in English but that is how it sounds. The entire name, “Volkswagen”, sounds like “Fahlkswagen”. The Volkswagen means the “car of the people”. This name probably has the biggest gap in mispronunciation due to letters sounding differently.

    Saying German Car Names Incorrectly is a Way of Life

    Overall, saying German car names incorrectly is a way of life in the U.S. and other parts of the world. This article is simply to bring to light the correct pronunciation of car names, whether you use them or not. Honestly, most people in the U.S. and other parts of the world will probably say your stating it wrong. But, in reality, the German way is how the names are properly stated. Hopefully, you found this article entertaining as well as received help on how to properly say German car brands.


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