Land Rover Avoids Concept Vehicles to Minimize Competition

Landwind X7 is a Range Rover Evoque Copycat

While most auto manufacturers readily display concept vehicles to the world, Land Rover is reluctant to do so. The main reasoning behind this is due to the fact that a Chinese auto manufacturer may attempt to clone their vehicles. This disrupts Land Rover’s market within China, an obviously large opportunity for sales. An example of a Chinese copycat is the LandWind X7. It is a complete rip-off of the Range Rover Evoque at a third of the price. The issue with this comes down to failure to oblige copyright law protections in China.

Range Rover Evoque - Front - EuroDrift

Range Rover Evoque – Front – EuroDrift

Similar Design & Specifications

Unfortunately for Land Rover, Landwind, the knock-off Chinese manufacturer, mimiced the Evoque without backlash. The Landwind X7 has been produced since August 2015 when it was considered a copy of the Evoque. Obviously, Jaguar Land Rover unsuccessfully prevented the Landwind from entering the market. The Landwind X7 has a 2.0-liter Mitsubishi engine with an 8-speed transmission. At the same time, the Range Rover Evoque has a 2.0-liter engine with a 9-speed transmission. Based on these specifications, the only difference between the Evoque and X7 is an extra gear.

Major Price Difference between Evoque and X7

On the price end, the Range Rover Evoque starts at a MSRP of $41,475. On the other hand, the Landwind X7 starts at an estimated $16,253 (converted from 14,000 Euros). This is a substantial price decrease, at about 60% less. That discount comes with a copycat design and less prestige. But, if you’re unable to afford the true Evoque in China, you can settle for the knockoff version… regretfully.

The Landwind X7 is a Knock-Off Range Rover Evoque

Overall, the Landwind X7 is the true representation of stealing another company’s design. Unfortunately for Jaguar Land Rover, the Chinese government sided with the Chinese auto manufacturer – no surprise. It’s truly a shame that companies have to worry about design mimicking in today’s day and age. Fortunately, for Range Rover, Landwind vehicles are low in quality. The saddest part is that Landwind couldn’t engineer their own design. In the end, the Landwind X7 will never be a Range Rover Evoque.

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