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Audi Considers Reviving Horch to Battle Bentley & Rolls

Audi Considers Reviving Horch to Battle Bentley & Rolls

Horch Might Be Making a Comeback!

Audi has said that they plan to revive the Horch name for their A8 sedan. The most powerful version of the A8 will rival both Bentley and Rolls in terms of luxury and performance.

The Audi A8 W12 Powertrain

Audi A8 - Front Corner - M 93 - Wikipedia - EuroDrift
Audi A8 – Front Corner – M 93 – Wikipedia – EuroDrift

Automotive News reports that the new Audi A8 will come with options for either the V8 or the W12 that is currently only used by Bentley. Specs for the A8 Horch W12 include a 585 bhp, 6.0-litre engine which is more powerful than Audi’s previous generation A8 W12.

In the Bentley Continental, the W12 puts out about 582 horsepower and uses a 6.0-liter engine. The Rolls-Royce Phantom boasts 563 bhp. The modifications planned for the new Horch A8 will now make it competitive with the other W12 cars.

The History of the W12 Engine

Napier Lion Engine - Overview on Display - Peter Grecian - Wikimedia Commons - EuroDrift
Napier Lion Engine – Overview on Display – Peter Grecian – Wikimedia Commons – EuroDrift

The W12 engine was originally used in aircraft engine designs during the 1920’s and Formula One racing cars in the 1980’s. The modern version of the W12 is part of the Volkswagen Group W12 engines and used on several concept and production vehicles.

  • Audi 
    • Avus Quattro (concept version only)
    • A8L W12
  • Bentley
  • Spyker
    • C12 La Turbie
    • C12 Zagato
    • D12 Peking-to-Paris (prototype version only)
  • Volkswagen
    • GTI W12-650 (prototype only)
    • Phaeton W12
    • Touareg W12
    • W12 (concept car)

(source)

The Revival of the Horch Name

A journey through the Audi history – The Horch Museum Zwickau – Audi Germany – YouTube

The revival of the Horch name pays tribute to one of Audi’s original founders, just as Mercedes’ revival of Maybach did.

Right now, Audi has no plans for a stand-alone model under the Horch name. Audi has said that they don’t plan to use the moniker on any other vehicle but the Audi A8. It seems fitting that their top-of-the-line vehicle would carry the name of their founder.

Despite the fact that the plans for the Horch A8 W12 are complete, no production date has yet been set.

Note: The 1939 Horch 930V Phaeton picture for the featured image was taken by Ramgeis of Wikimedia Commons.

2020 Aston Martin DBX: Another British Luxury SUV

2020 Aston Martin DBX: Another British Luxury SUV

Get Ready for the Aston Martin SUV

For the 2020 model year, Aston Martin plans to bring a 4-door crossover SUV to the market, the DBX. The 2020 Aston Martin DBX will be Aston’s attempt to join the luxury SUV market. Recently, many luxury brands have built their own style of SUVs. This includes manufacturers such as Aston Martin, Lamborghini, and even Rolls-Royce. With this vehicle, Aston hopes to increase its sales above 4,000 globally per year. But, this will heavily depend on the market reaction upon an official debut. By impressing everyone, Aston may be able to stand out in the luxury SUV market.

Features & Specifications

Initially, the Aston Martin DBX was on display as a 2-door concept at the 2015 Geneva Motor Show. From exterior to interior, this car should please most auto enthusiasts. Firstly, there will be a reworked component set of the DB11 coupe, mostly of aluminum. Secondly, the production version in 2020 should feature a Mercedes V8 engine. But, Aston does intend to release a fully electric SUV within a few years later. Thirdly, as per production, this vehicle is on track to be built in Wales. Unfortunately, for 2-door SUV enthusiasts, Aston doesn’t plan to build an AMC Spirit.

“To Be, Or Not To Be? That is the Question.”

FIRST LOOK: Aston Martin DBX Concept – Geneva 2015 – Shmee150 – YouTube

This famous quote by William Shakespeare in Hamlet, Act III, Scene I relates to this vehicle. But, with every new luxury SUV, this question falls present. Aston Martin does not want to embarrass itself with another failure such as the Lagonda SUV (not saloon). The Aston Martin Lagonda SUV was on display at the 2009 Geneva Motor Show. As per the 2020 Aston Martin DBX, this vehicle will have decent competition. These vehicles include the Bentley Bentayga, Lamborghini Urus, Rolls-Royce Cullinan, and the Tesla Model X. As per price point, the DBX is expected to cost around $225,000. This is decently more than the Model X but definitely cheaper than a Cullinan. In conclusion, time will only tell if the DBX will be successful… or not.

Aston Martin DBX 2-Door Concept - Rear Corner - Manufacturer Picture - EuroDrift

Aston Martin DBX 2-Door Concept – Rear Corner – Manufacturer Picture – EuroDrift

Note: The pictures for this article are of the 2-door concept DBX. The release DBX will be a 4-door variant. Aston Martin has not released official pictures yet for the rendition.

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