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How Does a Carburetor Work?

How Does a Carburetor Work?

The History of the Carburetor

Modern engines use an electronic fuel control system but that was not always the case. Prior to the 1980’s, most cars relied on a mechanical device called a carburetor. Nowadays, carburetors are still popular with street racers. Getting that perfect air-fuel blend is kind of like the Holy Grail for racers.

The Mercedes company can claim responsibility for the development of the carburetor. A carburetor regulates the air and fuel mixture in a gasoline engine so that the fuel burns properly. Since they were first developed in the late 1800s, the design and complexity have changed, but the essential workings are the same.

Air + Fuel + Spark = Go

Bendix-Technico (Stromberg) BXUV-3 Carburetor with Nomenclature - Overview - Scheinwerfermann on Wikipedia - EuroDrift

Bendix-Technico (Stromberg) BXUV-3 Carburetor with Nomenclature – Overview – Scheinwerfermann on Wikipedia – EuroDrift

The workings of a carburetor are not too tough to understand. Let’s examine the flow of air and fuel as they move through the device:

  1. As air flows through the car’s air intake, it passes through a filter. The cleaned air enters the top of the carburetor.
  2. When the car is first being started, a choke restricts the amount of air coming in so that there is a greater flow of fuel into the cylinders. In older cars, this choke was manual, but more modern cars have automatic chokes.
  3. The air is forced into a narrowed portion of a tube, called a venturi. The pressure drops and creates a vacuum.
  4. Fuel is drawn into the vacuum.
  5. A valve called a throttle, opens or closes, depending on whether you want the car to accelerate or decelerate. If the throttle opens, then more air and fuel are pumped into the cylinders. As the piston rises in the cylinder, the spark plug ignites the mixture.

As you can see, it’s pretty straightforward. However, if too much fuel reaches the engine (running rich), or too little (running lean), then you won’t get maximum power.

Nowadays, most cars use electronically controlled fuel injection methods rather than carburetors. Companies such as Audi continue to tweak electronic fuel injection systems to optimize functionality in their automobiles. Regardless, carburetors were the original method of fuel injection worldwide.

How Carburetor Works – AuttoSource – YouTube

Note: The featured image is by Rich Niewiroski Jr. on Wikipedia.

Rolls-Royce Cullinan: High-Quality Engineering

Rolls-Royce Cullinan: High-Quality Engineering

With the Cullinan, It’s All About the Details

Rolls-Royce Cullinan - Desert Dunes - Manufacturer Picture - EuroDrift

Rolls-Royce Cullinan – Desert Dunes – Manufacturer Picture – EuroDrift

The Rolls-Royce brand symbolizes luxury. So, it’s a given that you can expect lush interiors and top-of-the-line components in the new Cullinan. However, unless you look at the specs, you may not immediately recognize the amount of high-quality engineering that goes into the frame and under the hood.

Rolls-Royce Cullinan - Interior - Manufacturer Picture - EuroDrift

Rolls-Royce Cullinan – Interior – Manufacturer Picture – EuroDrift

Granted, you may not think about it because you expect a car bearing the Rolls-Royce name to perform in accordance with the brand’s reputation. However, the Rolls-Royce Cullinan proves that the details matter. High-quality engineering went into the design and construction of the vehicle.

To prove the point, let’s first take a look at the car’s framing and supports.

The Cullinan and The Phantom

Rolls-Royce Cullinan - Rear Passenger Seats - Manufacturer Picture - EuroDrift

Rolls-Royce Cullinan – Rear Passenger Seats – Manufacturer Picture – EuroDrift

The Cullinan rides on an all-aluminum space frame similar to the one that debuted with the Phantom. This space frame eliminates weight and makes room for additional luxury items such as sound deadening.

The chassis has some neat engineering also. A new air suspension design gives the car the ability to adjust a single wheel if ground traction is lost.

Rolls-Royce Cullinan - Rear Corner - Manufacturer Picture - EuroDrift

Rolls-Royce Cullinan – Rear Corner – Manufacturer Picture – EuroDrift

As Caroline Krismer, the project’s chief engineer stated, “[it] brings the famed Rolls-Royce ‘Magic Carpet Ride’ to all other terrains.”

The Cullinan also has the distinction of being Rolls-Royce’s first four-wheel drive vehicle. With its beefed-up drivetrain components and rear axle steering, it really can conquer any terrain just as the engineers intended.

Under the Hood of the Rolls-Royce Cullinan

Here’s Why the Rolls-Royce Cullinan Is the World’s Most Expensive SUV – Doug DeMuro – YouTube

Like the Phantom, the Cullinan runs on a 6.75-liter V12. Both engines generate 563 hp but the Cullinan has a torque of 627 lb-ft at 1600 rpm for better performance off-road. But as Krismer said, the Cullinan was meant for ALL terrains, so you won’t be disappointed in its performance on pavement. The V12 can move the Cullinan along at a top speed of 155 mph.

Rolls-Royce Cullinan - Rear Seating - Manufacturer Picture - EuroDrift

Rolls-Royce Cullinan – Rear Seating – Manufacturer Picture – EuroDrift

Mercedes Vision EQ Silver Arrow: 750-HP EV

Mercedes Vision EQ Silver Arrow: 750-HP EV

The Mercedes Vision Is a Vision to Behold

Mercedes-Benz Vision EQ Silver Arrow – Front – Manufacturer Picture – EuroDrift

Mercedes unveiled it’s retro Mercedes Vision EQ Silver Arrow at this year’s Pebble Beach. The sleek new Arrow’s design paid homage to the world-renowned Mercedes W125 that held the public road speed record from 1937-2017.

Mercedes-Benz Vision EQ Silver Arrow - Front Corner Overview - Manufacturer Picture - EuroDrift

Mercedes-Benz Vision EQ Silver Arrow – Front Corner Overview – Manufacturer Picture – EuroDrift

Don’t make the mistake of thinking this is an updated version of the W125. While it does have the same design philosophy, the EQ Silver Arrow is made entirely of carbon fiber and sports the EQ lettering of Mercedes sub-brand.

Mercedes-Benz Vision EQ Silver Arrow - Side - Manufacturer Picture - EuroDrift

Mercedes-Benz Vision EQ Silver Arrow – Side – Manufacturer Picture – EuroDrift

Light strips run along the bottom of the car and connect the low profile headlights. To take the idea of “sleek” even further, the 255/25 R 24 front tires are partially covered. Furthermore, the back 305/25 R 26 tires finish out the “prowler” feel of the car.

Is This EQ Silver Arrow Really Electric?

Mercedes-Benz Vision EQ Silver Arrow - Rear Corner at Launch - Manufacturer Picture - EuroDrift

Mercedes-Benz Vision EQ Silver Arrow – Rear Corner at Launch – Manufacturer Picture – EuroDrift

There’s no doubt about it, electric vehicles have come a long way. The Arrow is fully electric, running on an 80 kWh battery. Its motor delivers 750 hp and has a range of up to 248 miles.

If the outside of this car doesn’t have saliva dripping off your chin, then consider the interior.

  • Genuine Leather Seats
  • Solid Walnut with Contrasting Inlays
  • Polished Aluminum Accents

And then there are the panoramic screen displays…

Mercedes-Benz Vision EQ Silver Arrow - Rear - Manufacturer Picture - EuroDrift

Mercedes-Benz Vision EQ Silver Arrow – Rear – Manufacturer Picture – EuroDrift

Forget the very practical 3D projection of your rear surroundings. Let’s talk about the ability to superimpose a virtual race track on the road ahead of you. Add ghost cars that you can race and see how meshing the virtual with the real creates a whole new reality.

PLUS… you can even configure sound settings so that your “electric” vehicle shirks stealth mode and sounds like a Formula 1 racer, or a V8-powered gas engine. How cool is that?

Driving The Most Insane Concept Car | Mercedes-Benz EQ Silver Arrow – Supercar Blondie – YouTube

Too bad this is just a show car. However, it does preview what we can expect from future Mercedes EQ models.

Mercedes-Benz Vision EQ Silver Arrow - Rear Corner - Manufacturer Picture - EuroDrift

Mercedes-Benz Vision EQ Silver Arrow – Rear Corner – Manufacturer Picture – EuroDrift

McLaren 720S GT3 for Track Competition

McLaren 720S GT3 for Track Competition

Track Testing of the GT3 is Underway

McLaren 720S GT3 - Front Corner - Manufacturer Picture - EuroDrift

McLaren 720S GT3 – Front Corner – Manufacturer Picture – EuroDrift

Have you ever dreamed of getting into racing? Consider the McLaren 720S GT3, built for ease of service and reliability. At $565,000, McLaren hopes to make the GT3 a first-class, affordable race car.

McLaren 720S GT3 - Side - Manufacturer Picture - EuroDrift

McLaren 720S GT3 – Side – Manufacturer Picture – EuroDrift

Earlier this year, McLaren began track testing their first GT race car. It should be ready for the race track in time for the 2019 season.

“It was an incredibly exciting moment for us to see our new 720S GT3 begin the intensive track-based phase of a development program that we are confident will provide our customers with a first-class GT race car,” said Mike Flewitt, McLaren Automotive CEO.

Aerodynamic Design and Smooth Handling

McLaren 720S GT3 - Rear Corner - Manufacturer Picture - EuroDrift

McLaren 720S GT3 – Rear Corner – Manufacturer Picture – EuroDrift

Like the 720S, the GT3 gets its aerodynamic design from the carbon-fiber MonoCage II monocoque. The integrated chassis works like an eggshell in that it spreads the load throughout the outer skin of the vehicle.

“Developing a race car is about optimizing every component and the lightweight MonoCage II carbon-fiber chassis is the perfect base for this,” said Dan Walmsley, motorsport director, McLaren Automotive.

McLaren pairs the GT3’s twin-turbo 4.0-liter V8 with a seven-speed dual clutch automatic transmission and a six-speed sequential gearbox. Handling on the track is smooth due to the racing-spec traction control and ABS systems.

Here’s Why the McLaren 720S Is Worth $300,000 – Doug DeMuro – YouTube

Safety for the driver was of primary importance. Each GT3 comes with a six-point harness and FIA approved roll cage. The cars also sport carbon-Kevlar racing seats.

Despite the fact that the GT3 and the 720S have very few common components, the inspiration is evident in the overall look and design of the car.

“The McLaren 720S is such a multi-talented road car that we always knew honing its pure racing talents and making a GT3 car out of it would be an entirely natural process – and so it has been. While largely a bespoke machine, the GT3 car is still a McLaren 720S at its core.” – Dan Walmsley, motorsport director, McLaren Automotive.

McLaren 720S GT3 - Rear - Manufacturer Picture - EuroDrift

McLaren 720S GT3 – Rear – Manufacturer Picture – EuroDrift

Lamborghini Aventador SVJ: 770-HP V12

Lamborghini Aventador SVJ: 770-HP V12

Presenting the SVJ, Lambo’s Fastest Car Yet

Lamborghini Aventador SVJ - Front - Manufacturer Picture - EuroDrift
Lamborghini Aventador SVJ – Front – Manufacturer Picture – EuroDrift

The SVJ takes the lead as Lamborghini’s fastest production car and most powerful supercar. Bearing the iconic Jota badge, the Lamborghini Aventador SVJ is not only fast but more aerodynamic.

Lamborghini Aventador SVJ - Front in Action - Manufacturer Picture - EuroDrift
Lamborghini Aventador SVJ – Front in Action – Manufacturer Picture – EuroDrift

Like the Huracan Perfomante, the SVJ gets part of its speed from the Aerodynamica Lamborghini Attiva (ALA) system. This system relies on electronic flaps on the front splitter and engine lid to increase downforce and reduce drag. The results show in quick corners and better overall performance.

The Unique Look of the Aventador SVJ

Lamborghini Aventador SVJ - Side - Manufacturer Picture - EuroDrift
Lamborghini Aventador SVJ – Side – Manufacturer Picture – EuroDrift

Not only does it make it faster, but the ALA system has a lot to do with the way the car looks. The front of the car appears sleeker and sports two vents on each side of the shield, just like the Huracan. However, the multi-tiered bumper has two horizontal blades and large side fins giving it almost a predator-like appearance.

Lamborghini Aventador SVJ - Rear Corner - Manufacturer Picture - EuroDrift
Lamborghini Aventador SVJ – Rear Corner – Manufacturer Picture – EuroDrift

The profile and side skirts are more aggressive. Aluminum, Y-spoke wheels, are specific to the SVJ and deliver both looks and performance.

All these features were developed to reduce drag and weight, resulting in a street-legal race car.

There’s Fast and Then There’s the SVJ

Lamborghini Aventador SVJ: Real Emotions Shape the Future – Lamborghini – YouTube

One could argue that Lamborghini has never produced a vehicle that wasn’t “fast” unless you take into the consideration that the first Lambo was a tractor. But, that’s old history and today the brand has become synonymous with “speed.”

Consider that the Aventador SVJ only takes 2.8 seconds to move from rest to 62 mph. It can hit 124 mph in just 8.6 seconds. The gravity force is strong enough to throw back your head and disrupt your breathing.  To cope with the increased power, the suspension had to be beefed up in places.

Lamborghini Aventador SVJ - Engine Bay - Manufacturer Picture - EuroDrift
Lamborghini Aventador SVJ – Engine Bay – Manufacturer Picture – EuroDrift

This is no tool for the novice. The seven-speed Independent Shifting Rod moves through gears quickly and at full-throttle, the power can easily get away from you. To get all this power under the hood, Lamborghini cranked up the naturally aspirated 6.5-litre V12 to 770hp with new titanium intake valves.

Lamborghini Aventador SVJ - Rear - Manufacturer Picture - EuroDrift
Lamborghini Aventador SVJ – Rear – Manufacturer Picture – EuroDrift

For those of you with half a million to spend, the 2019 SVJ will be available for order sometime after the first of the year.

Note: All of the pictures in this article are the property of the Lamborghini manufacturer.

Ferrari 488 Pista Spider at Monterey 2018

Ferrari 488 Pista Spider at Monterey 2018

Ferrari 488 Pista vs. Lamborghini Huracan

Ferrari 488 Pista Spider - Front Corner with Closed Roof - Manufacturer Picture - EuroDrift
Ferrari 488 Pista Spider – Front Corner with Closed Roof – Manufacturer Picture – EuroDrift

Unveiled during Monterey Car Week, the Ferrari 488 Pista Spider has all the performance upgrades of the 488 Coupe, plus open-air driving. This makes it competitive with the Lamborghini Huracan Performante. However, the engines are quite different and the result is that the Pista is faster off the line.

Ferrari 488 Pista Spider

Ferrari 488 Pista Spider - Side - Manufacturer Picture - EuroDrift
Ferrari 488 Pista Spider – Side – Manufacturer Picture – EuroDrift
  • 3.9-Liter V8 Bi-Turbo Gasoline Engine
  • 7-Speed Dual Clutch Auto Transmission
  • Rear-Wheel Drive
  • 711 HP, 8000 RPM
  • 568 LB.-FT. at 3,000 RPM
  • 0-124 MPH in 7.6 Seconds

Lamborghini Huracan Performante

Lamborghini Huracan Coupe - Front Corner - Fabspeed Open House & Exotic Car Meet 2017 - EuroDrift
Lamborghini Huracan Coupe – Front Corner – Fabspeed Open House & Exotic Car Meet 2017 – EuroDrift
  • 5.2-Liter V10 Naturally Aspirated
  • 7-Speed Dual Clutch Auto Transmission
  • Four-Wheel Drive
  • 630 HP, 8,000 RPM
  • 443 LB.-FT. at 6,500 RPM
  • 0-124 MPH in 8.9 Seconds

The Pista has a wheelbase of 2650 mm, making it a bit wider and easier to handle in the corners. Apart from that and the slight speed edge, the two cars are virtually neck and neck. The Lamborghini comes with a high price tag so we are curious where the Spider’s price point will fall.

The Spider Cuts Weight

Ferrari 488 Pista Spider - Rear Corner - Manufacturer Picture - EuroDrift
Ferrari 488 Pista Spider – Rear Corner – Manufacturer Picture – EuroDrift

The Pista was built for the track. In fact, “Pista” is the Italian word for “track.” Whether you are looking at the new Spider or the Coupe, 0-62 mph in 2.85 seconds is pretty fast. The fact that the convertible matches the speed of the coupe is even more impressive given that it weighs more.

Ferrari 488 Pista Spider - Cockpit - Manufacturer Picture - EuroDrift
Ferrari 488 Pista Spider – Cockpit – Manufacturer Picture – EuroDrift

A lot of effort went into reducing the weight of the Spider. First, they replaced the alloy rims with carbon fiber wheels. Ferrari also took out the carpets and even replaced the metal door handles with straps. Yet, after modifications, the Spider still weighed 220 lbs more than the Pista Coupe.

Ferrari 488 Pista Spider - Interior - Manufacturer Picture - EuroDrift
Ferrari 488 Pista Spider – Interior – Manufacturer Picture – EuroDrift

Ferrari’s Not Divulging the Price

Ferrari 488 Pista Spider – Official Video – Ferrari – YouTube

Despite inquiries, Ferrari has been pretty hush-hush regarding the price of the new 488 Pista Spider. The automaker also hasn’t set a release date. However, the unveiling in Monterey may have set the stage for the launch.

Ferrari 488 Pista Spider - Overhead - Manufacturer Picture - EuroDrift
Ferrari 488 Pista Spider – Overhead – Manufacturer Picture – EuroDrift

Note: All of the pictures are property of the Ferrari manufacturer.

Ferrari 488 Pista Spider - Rear - Manufacturer Picture - EuroDrift
Ferrari 488 Pista Spider – Rear – Manufacturer Picture – EuroDrift
Aston Martin Now Offering IPO at $24!

Aston Martin Now Offering IPO at $24!

Americans Miss Out on the Aston Martin IPO

Yes! The iconic sports car manufacturer, Aston Martin, plans to go public, and for $24 you can own a piece of their company. Well, unless you live in America, that is.

Aston Martin produces one of the world’s most well-known luxury brands. Thanks to James Bond, we will ever view them as luxurious and elegant. Plus, the whole spy thing makes us think of the Aston as high-tech.

(In case you didn’t know:  they’ve even made a limited number of the DB5 models with all of those spy gadgets included.)

Aston Martin Goldfinger DB5 - Scene from Goldfinger Movie - Front - Manufacturer Pictures - EuroDrift
Aston Martin Goldfinger DB5 – Scene from Goldfinger Movie – Front – Manufacturer Pictures – EuroDrift

The news is that the British carmaker plans to begin trading on the London Stock Exchange in October. This would make them the first British automaker to go public.

Unfortunately, American investors will NOT be able to participate in the IPO. The company has chosen not to list its shares in the United States.

Who Owns Aston Martin?

2019 Aston Martin DBS Superleggera - Front in Motion - Manufacturer Picture - EuroDrift
2019 Aston Martin DBS Superleggera – Front in Motion – Manufacturer Picture – EuroDrift

The principal owners of the company are various private-equity firms in Italy, Kuwait, and Germany. It is some of these firms that are selling off their stakes in the company to the public. Daimler, the German group, is not selling.

Aston Martin is not issuing new stock, nor is it attempting to raise additional capital.

Aston Martin says that 25% of the company shares will go to the public. Estimates put this figure at 56,305,622 to 57,380,3000 shares. Also, based on a statement by company executives last week, the cost to purchase a stake in the company should be around $24.

Business as Usual

AutoComplete: Aston Martin starts the paperwork for an IPO – Roadshow – YouTube

Penny Hughes will chair the post-IPO Board of Directors. Penny has served on a number of boards and works as an executive at Coca-Cola. Aston Martin will continue its direction under the leadership of CEO, Andy Palmer. He will also serve as a board member.

Note: The featured image of the NASDAQ display is by bfishadow of Flickr.

Alex Choi Nearly Hits Biker in Lamborghini Huracan

Alex Choi Nearly Hits Biker in Lamborghini Huracan

The Responsibility of Owning a High-Powered Vehicle

When you get behind the wheel of a car, you accept responsibility for the safety of yourself and others on the road. The burden of responsibility is such that “vehicular manslaughter” is a felony crime. This is especially true for those who drive exotic and high-powered vehicles like the Lamborghini Huracan.

Popular YouTuber Alex Choi found out first-hand how quickly things can go south. While messing around on a public road, he recklessly pulled out right in front of a Yamaha R1. That move nearly caused a potentially fatal accident.

Who is Alex Choi?

Alex Choi has built a large following on social media. He gained popularity among those interested in modified exotic cars and extreme vehicle customization. Choi was messing around in his Lamborghini Huracan when the incident shown in the video occurs.

Choi, for some unknown reason, turned off the shoulder and drifted across the public road. Coming at him was a motorcycle that he claims he never saw. Thankfully, they missed one another, if only by inches, and nobody was hurt.

Choi immediately pulled over and apologized, but a woman at the scene was visibly upset and let him know it. The motorcyclist circled back and the two exchanged a few words, and in the way of men, gave a quick “bro hug”, and all was well.

The Lamborghini Huracan

Alex Choi Near Miss Lamborghini Huracan vs Yamaha R1 Motorcycle – TheRidersChannel – YouTube

Apart from reckless driving, the issue seems to be the Huracan’s blind spot. Owners are speaking out with complaints about the car’s lack of visibility.

“Every time I drive the Huracan, the way the car is designed makes a ton of major blind spots. Almost to the point that I would rather be driving a normal sedan if there was no performance.” – JetFalcon

Whether the fault lies with the car’s design, human error, or bad judgment, we are all thankful that no one was hurt.

Understanding Kelley Blue Book (KBB) Conditions & Values

Understanding Kelley Blue Book (KBB) Conditions & Values

KBB Has Been around Since Before WWII

Kelley Blue Book provides needed information on car pricing to both the banking and insurance industries. Since before World War II, they have set the standards used for car loans and replacement values.

How does Kelley Blue Book determine the value of a car?

Kelley Blue Book - Horizontal Logo - KBB.COM - EuroDrift
Kelley Blue Book – Horizontal Logo – KBB.COM – EuroDrift

In order to determine the value of a car, data is drawn from a number of sources.

  • Wholesale Auctions
  • Independent Dealers
  • Franchised Dealers
  • Rental Agencies
  • Car Manufacturers
  • Financial Institutions
  • Private Party Transactions

Based on the data, they then determine the highest possible “cash value” of a given vehicle based on its condition, age, and mileage.

What values can you get through Kelley Blue Book?

How to Improve Your Vehicle’s Resale Value – KBB Advice – Kelley Blue Book – YouTube

The Blue Book pricing information may seem a bit confusing if you don’t understand what you are looking at. For each vehicle, there are several price points presented.

Private Party Value

The Private Party Value is the typical price that you will pay when purchasing that car from an individual. It takes into account the manufacturing year, mileage, and overall condition of the car.

Trade-In Value

Your Trade-In Value is the average amount given by car dealers when you “sell” them your car and purchase another. Many times the actual value will be different depending on demand and dealer promotions.

Suggested Retail Value

This price point gives buyers an dealers a starting point for negotiations. It is representative of what others have paid for that type of vehicle. Options, mechanical upgrades, and dealer promotions may cause this figure to be high or low.

Certified Pre-Owned Value

Cars that are “certified pre-owned” have undergone more extensive checks than your typical used car. They often come with proof of maintenance and damage records. This Blue Book value is the starting point for negotiation for this type of vehicle.

Fair Purchase Price

This figure varies based on market fluctuations. It may be higher or lower than the other Blue Book values because it is not calculated on a formula. Instead, it takes all factors, including demand into account.

Ferrari Makes $80k per Vehicle Sold

Ferrari Makes $80k per Vehicle Sold

An Analysis of Auto Profitability

The newest study by German economics professor, Ferdinand Dudenhoeffer, shows us that there is very little correlation between large production numbers and profitability in the automotive markets. Basically, it completely depends on the brands business strategy. But, one manufacturer stands out from the rest… Ferrari.

Ferrari is Making Bank!

2019 Ferrari Portofino - Open Convertible Top Front Corner - Manufacturer Picture - EuroDrift
2019 Ferrari Portofino – Open Convertible Top Front Corner – Manufacturer Picture – EuroDrift

Dudenhoeffer’s study for, the Center for Automotive Research (CAR), reveals that the most profitable brand at the moment is Ferrari. For the first six months of the year, the Italian supercar company reported an operating profit of  €69,000. That’s approximately $80,000, for every new car sold.

If you take into account other revenue streams like accessories, then the profit per car rises to a staggering $90,000. For a company that only produces about 7,000 vehicles per year, they have proven that brand identity has a lot to do with profitability in the automotive industry.

Profitability Comparisons

Cash - Necessary for Purchase of 250 GTO - Pixabay - EuroDrift
Cash – Necessary for Purchase of 250 GTO – Pixabay – EuroDrift

So, just how impressive is that $80,000 figure?

  • Jaguar nets approximately $927 per car.
  • Daimler AG gets about $5,000 in profit for each of their vehicles.
  • Maserati comes in at $5800.
  • Porsche collects $17,250 per vehicle, making it one of the highest of the European brands.

As you can see, Ferrari makes more than quadruple what the others do.

Even though Ferrari outstrips their competition, Porsche is nearly twice as profitable as their rivals Mercedes-Benz, BMW, or Audi. Both Maserati and Volvo are also about half as profitable as Porsche and twelve times less than Ferrari.

Profit and Sales

Paying CASH for a New Ferrari !!! – Mo Vlogs – YouTube

The Ferrari brand has built its success on exclusivity and luxury. If they mass-produced their cars, they would not have a balance between demand and supply and they could not command their higher prices. Conversely, if Volvo doubled their prices to increase profitability, they would see a decrease in sales because their markets would not support the move.

In the end, profitability per car is interesting and in the case of Ferrari, just a bit mind-boggling. However, this manufacturer sells about 7000 cars per year for a rough estimate of $560 million dollars and Porsche sells somewhere around 245,000 cars for about $4.2 billion dollars. In the end, it’s all about the bottom line.

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