Porsche Car Subscription Service
In 2017, Porsche is bringing a brand-new car sales concept to market. Starting in the Atlanta area, Porsche will run a new pilot program that offers car subscription services called Porsche Passport. For $2,000 minimum per month, a Porsche subscriber will have access to any Porsche model they desire, whenever they desire it. Basically, with the subscription service, a subscriber will be able to load an application and request a different model whenever they please. This is an interesting take on profitability and I think this may be the future of auto leases.
Starts November 2017 in Atlanta, Georgia
Starting next month, in November 2017, Porsche will offer the subscription service in Atlanta. With a base price of $2,000 per month, this includes sports cars and SUVs. Porsche refers to this as “white-glove” service and plans to provide a flexible schedule to all subscribers. Porsche teamed up with Clutch Technologies, LLC to bring this concept to life. Porsche’s Strategy 2025 is a reason that this concept is being rolled out. Their plan is to appeal more to customers’ desire and to provide the experience of each Porsche sports car.
Starts at $2,000 per Month
For $2,000 per month, the driver will have access to models including the Boxter, Cayman, and 6 other models. At $3,000 per month, the plan increases the number of cars to 22 models including a Cayenne E-Hybrid. The subscription includes detailing, insurance maintenance, registration, and vehicle tax. There is also a $500 activation fee as well as a credit check for people to access the Porsche Passport app. The application will be placed on Android and iOS.
Audi on Demand & Care by Volvo
In San Francisco, Audi runs “Audi on Demand” which is somewhat of a concierge rental service. There is also a plan by Volvo for “Care by Volvo” which is another subscription service. Volvo will not debut this until early 2018 but it will include the new XC40 SUV.
Is the Market Ready for Car Subscriptions?
Overall, car subscription services may be a great way to “lease” vehicles. With access to multiple models at any time, the service is sure to attract many. While at the same time I’d love to own a Porsche, I’d also love to get a chance to drive each model. This method could also be used to allow customers to “test” the cars and could lead to purchases. The cars may not be fully loaded or customized to your liking, it’s still a great deal. In the end, the market will let us know if subscription car service is a go… or not.